The Challenge
Traditional real estate platforms rely on basic keyword filters - bedrooms, price, zip code - forcing buyers to manually sift through hundreds of irrelevant listings. Nuanced preferences like neighborhood feel, commute patterns, or natural light are impossible to express. The result: buyers spend weeks searching, agents waste time on poor-fit showings, and great properties go undiscovered because they don't match rigid filter criteria.
Our Solution
We architected a fully serverless property discovery platform on AWS. Elasticsearch handles sub-second full-text and geospatial search across millions of listings. AWS SageMaker ML models analyze user behavior - saved searches, time spent on listings, swipe patterns - to build preference profiles and surface increasingly personalized recommendations. The frontend is a React SPA with infinite scroll, map-based browsing, and collaborative boards where families can save, comment on, and rank properties together. ECS Fargate containers handle data ingestion from MLS feeds, while DynamoDB provides low-latency reads for user sessions and preference data.
Results & Impact
- Reduced average property search time from weeks to minutes
- Scaled to handle 10K+ concurrent users with zero downtime
- ML-driven matching outperformed keyword search by 40% in user satisfaction
- Microservices architecture enabled independent scaling of search, ML, and ingestion services
- Collaborative boards increased household engagement by 3x vs solo browsing
Technologies Used
Services Used
Strategic requirements analysis and consulting to align technology with your business objectives.
Custom software development tailored to your unique business needs and workflows.
AI and machine learning solutions that transform data into intelligent, actionable insights.
Streamline repetitive workflows with AI-powered automation that saves time, reduces errors, and scales with your business.
Comprehensive infrastruc1ture management to keep your systems running smoothly and securely.
Cloud architecture and migration services for scalable, cost-effective infrastructure.
Data protection solutions ensuring business continuity and disaster recovery readiness.
Client Testimonial
“HalSoft architected our ML-powered property matching from scratch - it outperformed keyword search by 40% in user satisfaction and scaled to 10K concurrent users with zero downtime.”